MR RICE – ASIAN BISTRO
A visual identity crafted to make every dish feel intentional.
MR RICE Asian Bistro needed a stronger and more cohesive visual presence across its menus, social media, and digital experience. The project focused on elevating the perception of the brand through warm cinematic photography, consistent art direction, and a visual language that reflected the atmosphere and personality of the restaurant.
What I did
Food photography, menu visuals, social media content, creative direction, website imagery, e-commerce design, and a complete visual approach focused on improving consistency across the brand’s customer experience.
Why it worked
The content was designed to feel warm, inviting, and elevated without losing authenticity. Through intentional lighting, composition, and color direction, the visuals helped create a more premium and recognizable experience both online and in-store.
Value for the brand
The project helped MR RICE establish a more refined and professional visual identity, improving how customers interacted with the brand across menus, social media, and digital platforms while creating stronger visual consistency overall.
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