ANGORA

Designed to compete. Built to convert.

Angora is an emerging Utah-based company focused on helping brands succeed in the competitive Amazon FBA ecosystem. My role involved developing photography and video assets driven by strategy—analyzing each brand’s brief, target audience, and Amazon competitors to create visuals designed to stand out and convert. The work included main listing images, detail shots, and lifestyle content with models, all crafted to communicate value, clarity, and trust. These assets were later enhanced through AI-assisted workflows to further optimize performance and scalability.

I also worked on the team’s headshots, the audiovisual studio to achieve the look that the Creative Director wanted, along with videos of the brand and customer interviews.